Last but not least, the third brick is low-code cloud processing.
We carefully wrap all hard-to-design procedures and secure setup connectivity to IoT devices. In particular, over-the-air connection to the root of trust - a secure element (Trusted Service Manager). So you can develop your application instead create infrastructure code for your app.
In other words, with Moby, instead of the complexity and deep expertise in hardware, firmware, mobile development and cloud design, you only need a web-development team on the whole path of design and delivery of phygital products.